V2EX co-branding

Co-branding

定义 Definition

联合品牌/品牌联名:两个或多个品牌在同一产品、服务或营销活动中合作,共同呈现品牌名称与价值,以扩大影响力、吸引新受众或提升产品溢价与可信度。(也常写作 co-brandingcobranding。)

发音 Pronunciation (IPA)

/kobrnd/

例句 Examples

A co-branding campaign can help both companies reach new customers.
联合品牌活动可以帮助两家公司触达新客户。

The co-branding partnership combined their design expertise with our distribution network, creating a product that felt both premium and widely available.
这次联名合作把他们的设计专长与我们的渠道网络结合起来,打造出既高端又容易买到的产品。

词源 Etymology

由前缀 **co-**(表示“共同、联合”)+ branding(品牌塑造/品牌化)构成。该词在现代市场营销语境中广泛使用,用来指品牌之间的合作与“联名”策略。

相关词 Related Words

文学作品 Literary Works

  • Naomi Klein, No Logo(讨论品牌与营销文化时涉及品牌合作与联名现象)
  • Philip Kotler & Kevin Lane Keller, Marketing Management(市场营销教材中讨论品牌策略时常提及联合品牌/联名合作)
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