{"id":34464,"date":"2025-03-14T04:17:01","date_gmt":"2025-03-13T20:17:01","guid":{"rendered":"https:\/\/snddm.com\/?p=34464"},"modified":"2025-05-19T11:25:05","modified_gmt":"2025-05-19T03:25:05","slug":"advertising-agency","status":"publish","type":"post","link":"https:\/\/snddm.com\/advertising-agency\/","title":{"rendered":"\u5ee3\u544a\u4ee3\u7406\u5546\u662f\u4ec0\u9ebc\uff1f\u5ee3\u544a\u516c\u53f8\u7684\u7a2e\u985e\u6709\u54ea\u4e9b\uff1f\u8ddf\u5ee3\u544a\u4ee3\u7406\u5546\u4e00\u6a23\u55ce\uff1f"},"content":{"rendered":"\n

\u5728\u73fe\u4eca\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u74b0\u5883\u4e2d\uff0c\u54c1\u724c\u60f3\u8981\u63d0\u5347\u66dd\u5149\u5ea6\u3001\u5438\u5f15\u66f4\u591a\u5ba2\u6236\uff0c\u5c31\u9700\u8981\u5c08\u696d\u7684\u5ee3\u544a\u670d\u52d9\u3002\u4f46\u8a31\u591a\u4eba\u5e38\u5e38\u641e\u4e0d\u6e05\u695a\u300c\u5ee3\u544a\u4ee3\u7406\u5546\u300d\u8207\u300c\u5ee3\u544a\u516c\u53f8\u300d\u7684\u5340\u5225\u3002\u672c\u6587\u5c07\u6df1\u5165\u89e3\u6790\u5ee3\u544a\u4ee3\u7406\u5546\u7684\u6982\u5ff5\u3001\u5ee3\u544a\u516c\u53f8\u7684\u7a2e\u985e\uff0c\u4ee5\u53ca\u5169\u8005\u7684\u5dee\u7570\uff0c\u5e6b\u52a9\u4f60\u627e\u5230\u6700\u9069\u5408\u7684\u884c\u92b7\u5925\u4f34\u3002<\/p>\n\n\n\n

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\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>

\u4e00\u3001\u4ec0\u9ebc\u662f\u5ee3\u544a\u4ee3\u7406\u5546\uff1f\u548c\u5ee3\u544a\u516c\u53f8\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/a>

\u4e8c\u30014A \u5ee3\u544a\u516c\u53f8\u662f\u4ec0\u9ebc\uff1f<\/a>

\u4e09\u3001\u5ee3\u544a\u516c\u53f8\u505a\u4ec0\u9ebc\uff1f<\/a>

\u56db\u3001\u600e\u9ebc\u9078\u64c7\u9069\u5408\u7684\u5ee3\u544a\u516c\u53f8\uff1f<\/a>

\u4e94\u3001\u53f0\u7063\u5ee3\u544a\u516c\u53f8\u6392\u540d<\/a>

\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n

<\/span>\u4e00\u3001\u4ec0\u9ebc\u662f\u5ee3\u544a\u4ee3\u7406\u5546\uff1f\u548c\u5ee3\u544a\u516c\u53f8\u6709\u4ec0\u9ebc\u4e0d\u540c<\/strong>\uff1f<\/span><\/h2>\n\n\n\n
<\/span>1. \u5ee3\u544a\u4ee3\u7406\u5546<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u4ee3\u7406\u5546\uff08Advertising Agency\uff09\u662f\u4e00\u7a2e\u5c08\u9580\u8ca0\u8cac\u70ba\u4f01\u696d\u7b56\u5283\u3001\u57f7\u884c\u5ee3\u544a\u6d3b\u52d5\u7684\u516c\u53f8\uff0c\u4e3b\u8981\u8077\u8cac\u5305\u62ec\u5e02\u5834\u8abf\u67e5\u3001\u5a92\u9ad4\u63a1\u8cfc\u3001\u5ee3\u544a\u7b56\u7565\u5236\u5b9a\u3001\u5ee3\u544a\u6295\u653e\u8207\u6548\u76ca\u5206\u6790\u3002\u5ee3\u544a\u4ee3\u7406\u5546\u7684\u6838\u5fc3\u76ee\u6a19\u662f\u78ba\u4fdd\u5ba2\u6236\u7684\u5ee3\u544a\u80fd\u5920\u6709\u6548\u50b3\u9054\u4fe1\u606f\uff0c\u4e26\u9054\u5230\u6700\u5927\u7684\u5e02\u5834\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n
\u5ee3\u544a\u4ee3\u7406\u5546\u7684\u4e3b\u8981\u8077\u80fd<\/p>\n\n\n\n
\n
\u5a92\u9ad4\u7b56\u5283\uff08Media Planning\uff09\uff1a\u6839\u64da\u54c1\u724c\u9700\u6c42\uff0c\u6311\u9078\u9069\u5408\u7684\u5ee3\u544a\u6e20\u9053\uff0c\u5982 FB \u5ee3\u544a\u3001Google \u5ee3\u544a\u3001\u96fb\u8996\u53f0\u5ee3\u544a……\u7b49\u7b49\u3002<\/li>\n\n\n\n
\u5a92\u9ad4\u63a1\u8cfc\uff08Media Buying\uff09\uff1a\u8207\u5404\u5927\u5a92\u9ad4\u5e73\u53f0\u78ba\u8a8d\u5ee3\u544a\u7248\u4f4d\u50f9\u683c\uff0c\u78ba\u4fdd\u6295\u8cc7\u56de\u5831\u7387\uff08ROI\uff09\u3002<\/li>\n\n\n\n
\u6578\u64da\u5206\u6790\u8207\u5ee3\u544a\u512a\u5316\uff1a\u76e3\u6e2c\u5ee3\u544a\u6548\u679c\uff0c\u4e26\u6839\u64da\u6578\u64da\u9032\u884c\u8abf\u6574\u8207\u512a\u5316\u3002<\/li>\n\n\n\n
\u5e02\u5834\u8abf\u7814\u8207\u6d88\u8cbb\u8005\u5206\u6790\uff1a\u7814\u7a76\u76ee\u6a19\u5e02\u5834\u8207\u7af6\u722d\u5c0d\u624b\uff0c\u5236\u5b9a\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u5ee3\u544a\u516c\u53f8<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u516c\u53f8\u7bc4\u570d\u8f03\u5ee3\uff0c\u4e3b\u8981\u63d0\u4f9b\u54c1\u724c\u8a2d\u8a08\u3001\u5ee3\u544a\u5275\u610f\u3001\u5167\u5bb9\u88fd\u4f5c\u7b49\u670d\u52d9<\/strong>\uff0c\u8457\u91cd\u65bc\u5275\u610f\u767c\u60f3\u8207\u8996\u89ba\u8868\u73fe<\/strong>\uff0c\u800c\u4e0d\u4e00\u5b9a\u6d89\u53ca\u5a92\u9ad4\u8cfc\u8cb7\u3002<\/p>\n\n\n\n
\u5ee3\u544a\u516c\u53f8\u7684\u4e3b\u8981\u985e\u578b<\/p>\n\n\n\n
\n
\u7d9c\u5408\u578b\u5ee3\u544a\u516c\u53f8\uff08Full-Service Agency\uff09<\/strong>\uff1a\u63d0\u4f9b\u54c1\u724c\u7b56\u7565\u3001\u5275\u610f\u88fd\u4f5c\u3001\u5a92\u9ad4\u6295\u653e\u7b49\u5b8c\u6574\u670d\u52d9\u3002<\/li>\n\n\n\n
\u5275\u610f\u5ee3\u544a\u516c\u53f8\uff08Creative Agency\uff09<\/strong>\uff1a\u5c08\u6ce8\u65bc\u5ee3\u544a\u5275\u610f\uff0c\u5982\u5ee3\u544a\u5f71\u7247\u3001\u6587\u6848\u8a2d\u8a08\u3002<\/li>\n\n\n\n
\u6578\u4f4d\u884c\u92b7\u516c\u53f8\uff08Digital Marketing Agency\uff09<\/strong>\uff1a\u8ca0\u8cac SEO\u3001\u793e\u7fa4\u884c\u92b7\u3001\u5167\u5bb9\u884c\u92b7\u3002<\/li>\n\n\n\n
\u54c1\u724c\u8a2d\u8a08\u516c\u53f8\uff08Branding Agency\uff09<\/strong>\uff1a\u5c08\u6ce8Logo\u8a2d\u8a08\u3001\u5305\u88dd\u8a2d\u8a08\u3001\u54c1\u724c\u8b58\u5225\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u5ee3\u544a\u4ee3\u7406\u5546 vs. \u5ee3\u544a\u516c\u53f8<\/strong><\/span><\/h3>\n\n\n\n
\u96d6\u7136\u5ee3\u544a\u4ee3\u7406\u5546\u8207\u5ee3\u544a\u516c\u53f8\u5728\u67d0\u4e9b\u65b9\u9762\u6709\u91cd\u758a\uff0c\u4f46\u5b83\u5011\u7684\u6838\u5fc3\u696d\u52d9\u6709\u6240\u4e0d\u540c\uff1a<\/p>\n\n\n\n
\u6bd4\u8f03\u9805\u76ee<\/strong><\/td> \u5ee3\u544a\u4ee3\u7406\u5546<\/strong><\/td> \u5ee3\u544a\u516c\u53f8<\/strong><\/td><\/tr>
\u4e3b\u8981\u89d2\u8272<\/td> \u4ee3\u8868\u5ba2\u6236\u8207\u5a92\u9ad4\u6d3d\u8ac7\uff0c\u8ca0\u8cac\u5ee3\u544a\u898f\u5283\u8207\u6295\u653e\u3002<\/td> \u4e3b\u8981\u8ca0\u8cac\u5275\u610f\u8a2d\u8a08\u3001\u54c1\u724c\u884c\u92b7\u3001\u5167\u5bb9\u88fd\u4f5c\u3002<\/td><\/tr>
\u696d\u52d9\u7bc4\u570d<\/td> \u5ee3\u544a\u7b56\u7565\u3001\u5a92\u9ad4\u63a1\u8cfc\u3001\u6578\u64da\u5206\u6790\u3001\u884c\u92b7\u4f01\u5283\u3002<\/td> \u5275\u610f\u88fd\u4f5c\u3001\u5f71\u7247\u62cd\u651d\u3001\u793e\u7fa4\u884c\u92b7\u3001\u54c1\u724c\u7b56\u5283\u3002<\/td><\/tr>
\u662f\u5426\u5305\u542b\u5a92\u9ad4\u63a1\u8cfc<\/td> \u662f<\/strong>\uff0c\u8ca0\u8cac\u5a92\u9ad4\u8cfc\u8cb7\u8207\u5ee3\u544a\u6295\u653e\u3002<\/td> \u4e0d\u4e00\u5b9a<\/strong>\uff0c\u901a\u5e38\u4e0d\u76f4\u63a5\u8ca0\u8cac\u5a92\u9ad4\u6295\u653e\u3002<\/td><\/tr>
\u9069\u5408\u5c0d\u8c61<\/td> \u9700\u8981\u5ee3\u544a\u6295\u653e\u3001\u66dd\u5149\u7684\u4f01\u696d\u3002<\/td> \u9700\u8981\u54c1\u724c\u5f62\u8c61\u3001\u5275\u610f\u5ee3\u544a\u7684\u4f01\u696d\u3002<\/td><\/tr>
\u670d\u52d9\u7bc4\u570d<\/td> \u900f\u904e\u5ba2\u6236\u7684\u5ee3\u544a\u9810\u7b97\uff0c\u5f9e\u5a92\u9ad4\u5e73\u53f0\uff08\u5982 Google\u3001Facebook\u3001\u96fb\u8996\u53f0\u7b49\uff09\u8cfc\u8cb7\u5ee3\u544a\u7248\u4f4d\u3002<\/td> \u6839\u64da\u5ba2\u6236\u9700\u6c42\u63d0\u4f9b\u8a2d\u8a08\u3001\u884c\u92b7\u65b9\u6848\uff0c\u6536\u53d6\u5275\u610f\u6216\u884c\u92b7\u670d\u52d9\u8cbb\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/span>\u4e8c\u30014A \u5ee3\u544a\u516c\u53f8\u662f\u4ec0\u9ebc\uff1f<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. 4A \u5ee3\u544a\u516c\u53f8\u662f\u4ec0\u9ebc\uff1f<\/strong><\/span><\/h3>\n\n\n\n
4A \u5ee3\u544a\u516c\u53f8<\/strong>\u6307\u7684\u662f\u7b26\u5408\u300c\u7f8e\u570b\u5ee3\u544a\u4ee3\u7406\u5546\u5354\u6703\uff08American Association of Advertising Agencies, \u7c21\u7a31 4A\uff09<\/strong>\u300d\u6a19\u6e96\u7684\u5ee3\u544a\u516c\u53f8\u3002\u9019\u4e9b\u516c\u53f8\u901a\u5e38\u662f\u5927\u578b\u3001\u5c08\u696d\u4e14\u5177\u570b\u969b\u5f71\u97ff\u529b\u7684\u5ee3\u544a\u4ee3\u7406\u5546\uff0c\u63d0\u4f9b\u5168\u9762\u7684\u5ee3\u544a\u8207\u884c\u92b7\u670d\u52d9\uff0c\u4f8b\u5982\u54c1\u724c\u7b56\u7565\u3001\u5a92\u9ad4\u898f\u5283\u3001\u5275\u610f\u88fd\u4f5c\u3001\u516c\u95dc\u884c\u92b7\u7b49\u3002<\/p>\n\n\n\n
\u5728\u83ef\u8a9e\u5e02\u5834\uff0c\u300c4A \u5ee3\u544a\u516c\u53f8\u300d\u901a\u5e38\u6cdb\u6307\u570b\u969b\u7d1a\u6216\u9ad8\u6c34\u6e96\u7684\u5ee3\u544a\u516c\u53f8<\/strong>\uff0c\u5373\u4f7f\u5b83\u5011\u672a\u5fc5\u6b63\u5f0f\u52a0\u5165\u7f8e\u570b 4A \u7d44\u7e54\u3002\u8a31\u591a\u5168\u7403\u77e5\u540d\u7684\u5ee3\u544a\u96c6\u5718\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n
\n
WPP Group<\/strong>\uff08\u65d7\u4e0b\u6709 Ogilvy\u3001Grey\u3001VML \u7b49\uff09<\/li>\n\n\n\n
Omnicom Group<\/strong>\uff08\u65d7\u4e0b\u6709 BBDO\u3001DDB\u3001TBWA \u7b49\uff09<\/li>\n\n\n\n
Publicis Groupe<\/strong>\uff08\u65d7\u4e0b\u6709 Saatchi & Saatchi\u3001Leo Burnett\u3001Publicis \u7b49\uff09<\/li>\n\n\n\n
Interpublic Group (IPG)<\/strong>\uff08\u65d7\u4e0b\u6709 McCann\u3001FCB\u3001MullenLowe \u7b49\uff09<\/li>\n<\/ul>\n\n\n\n
\u9019\u4e9b\u96c6\u5718\u4e0b\u7684\u5ee3\u544a\u516c\u53f8\u901a\u5e38\u88ab\u8996\u70ba 4A \u5ee3\u544a\u516c\u53f8\uff0c\u56e0\u70ba\u5b83\u5011\u64c1\u6709\u5168\u7403\u5f71\u97ff\u529b\u3001\u5f37\u5927\u7684\u5275\u610f\u8cc7\u6e90\u548c\u5c08\u696d\u7684\u5e02\u5834\u904b\u71df\u80fd\u529b\u3002<\/p>\n\n\n\n
<\/span>2. 4A \u5ee3\u544a\u516c\u53f8\u512a\u7f3a\u9ede\u6bd4\u8f03<\/strong><\/span><\/h3>\n\n\n\n
4A \u5ee3\u544a\u516c\u53f8\u96d6\u7136\u64c1\u6709\u5f37\u5927\u7684\u570b\u969b\u8cc7\u6e90\u3001\u5275\u610f\u5be6\u529b\u548c\u5a92\u9ad4\u5f71\u97ff\u529b\uff0c\u9069\u5408\u5927\u578b\u4f01\u696d\u8207\u5168\u7403\u54c1\u724c\u3002\u7136\u800c\uff0c\u5176\u9ad8\u6210\u672c\u3001\u8f03\u9577\u7684\u6c7a\u7b56\u6d41\u7a0b\u53ca\u9ad8\u58d3\u7684\u5de5\u4f5c\u74b0\u5883\uff0c\u4f7f\u5176\u4e26\u975e\u9069\u5408\u6240\u6709\u4f01\u696d\u3002<\/p>\n\n\n\n
\u9805\u76ee<\/td> 4A \u5ee3\u544a\u516c\u53f8<\/td> \u5728\u5730\u5ee3\u544a\u516c\u53f8<\/td><\/tr>
\u6536\u8cbb<\/td> \u6536\u8cbb\u8f03\u9ad8<\/strong>\uff0c\u9069\u5408\u5927\u578b\u54c1\u724c\u6216\u6709\u9810\u7b97\u652f\u6301\u7684\u4f01\u696d\u3002\u50f9\u683c\u5f80\u5f80\u53cd\u6620\u5176\u5c08\u696d\u670d\u52d9\u8207\u570b\u969b\u8cc7\u6e90\u3002<\/td> \u76f8\u5c0d\u8f03\u4f4e<\/strong>\uff0c\u80fd\u63d0\u4f9b\u4e2d\u5c0f\u578b\u4f01\u696d\u66f4\u591a\u50f9\u683c\u5f48\u6027\uff0c\u5c0d\u672c\u5730\u54c1\u724c\u66f4\u5177\u5438\u5f15\u529b\u3002<\/td><\/tr>
\u5275\u610f\u8207\u7b56\u7565<\/td> \u64c1\u6709\u8c50\u5bcc\u7684\u5275\u610f\u7d93\u9a57\uff0c\u4e14\u6ce8\u91cd\u570b\u969b\u5e02\u5834\u9700\u6c42\uff0c\u4f46\u53ef\u80fd\u6703\u504f\u91cd\u5275\u610f\u8868\u73fe\uff0c\u8f03\u96e3\u6eff\u8db3\u672c\u5730\u5316\u9700\u6c42\u3002<\/td> \u5f37\u8abf\u5be6\u969b\u6548\u679c\u8207\u5e02\u5834\u9700\u6c42\u7684\u7d50\u5408\uff0c\u80fd\u66f4\u9748\u6d3b\u5730\u6839\u64da\u672c\u5730\u5e02\u5834\u505a\u8abf\u6574\uff0c\u5275\u610f\u901a\u5e38\u80fd\u5920\u76f4\u63a5\u5c0d\u63a5\u6d88\u8cbb\u8005\u9700\u6c42\u3002<\/td><\/tr>
\u670d\u52d9\u7bc4\u570d<\/td> \u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u80fd\u6db5\u84cb\u54c1\u724c\u5efa\u8a2d\u3001\u6578\u4f4d\u884c\u92b7\u3001\u516c\u95dc\u3001\u5a92\u9ad4\u6295\u653e\u7b49\uff0c\u4e26\u6574\u5408\u8de8\u570b\u8cc7\u6e90\u3002<\/td> \u670d\u52d9\u53ef\u80fd\u8f03\u70ba\u5c08\u6ce8\uff0c\u4f8b\u5982\u67d0\u4e9b\u516c\u53f8\u53ef\u80fd\u5c08\u7cbe\u65bc\u6578\u4f4d\u884c\u92b7\u3001\u793e\u7fa4\u7ba1\u7406\u6216\u54c1\u724c\u8a2d\u8a08\u7b49\uff0c\u80fd\u63d0\u4f9b\u8f03\u7d30\u5206\u4e14\u6df1\u5165\u7684\u670d\u52d9\u3002<\/td><\/tr>
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\u54e1\u5de5\u6d41\u52d5\u8207\u5de5\u4f5c\u58d3\u529b<\/td> \u5de5\u4f5c\u58d3\u529b\u8f03\u5927\uff0c\u54e1\u5de5\u6d41\u52d5\u7387\u53ef\u80fd\u8f03\u9ad8\uff0c\u56e0\u70ba\u5de5\u4f5c\u7bc0\u594f\u7dca\u6e4a\uff0c\u4e14\u5c0d\u5275\u610f\u7684\u8981\u6c42\u975e\u5e38\u9ad8\u3002<\/td> \u54e1\u5de5\u6d41\u52d5\u7387\u8f03\u4f4e\uff0c\u5de5\u4f5c\u74b0\u5883\u901a\u5e38\u8f03\u8f15\u9b06\uff0c\u5f37\u8abf\u5718\u968a\u5408\u4f5c\u8207\u5275\u9020\u6027\u89e3\u6c7a\u65b9\u6848\uff0c\u5c0d\u54e1\u5de5\u7684\u58d3\u529b\u8f03\u5c0f\u3002<\/td><\/tr>
\u5c08\u696d\u77e5\u8b58\u8207\u7d93\u9a57<\/td> \u64c1\u6709\u5168\u7403\u5e02\u5834\u7684\u7d93\u9a57\u8207\u8cc7\u6e90\uff0c\u80fd\u5920\u63d0\u4f9b\u9ad8\u6548\u7684\u570b\u969b\u5316\u884c\u92b7\u65b9\u6848\uff0c\u5c24\u5176\u5c0d\u65bc\u8de8\u570b\u4f01\u696d\u6709\u8f03\u5f37\u7684\u5c08\u696d\u80fd\u529b\u3002<\/td> \u66f4\u52a0\u5c08\u6ce8\u65bc\u672c\u5730\u5e02\u5834\u7684\u884c\u92b7\u9700\u6c42\uff0c\u80fd\u5920\u6839\u64da\u672c\u5730\u5e02\u5834\u7684\u8108\u52d5\u9032\u884c\u66f4\u5177\u91dd\u5c0d\u6027\u7684\u7b56\u7565\u8a2d\u8a08\uff0c\u5c0d\u65bc\u672c\u571f\u54c1\u724c\u7684\u7406\u89e3\u8f03\u70ba\u6df1\u5165\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\u5982\u679c\u54c1\u724c\u8ffd\u6c42\u9ad8\u54c1\u8cea\u3001\u570b\u969b\u7d1a\u7684\u884c\u92b7\u7b56\u7565\uff0c4A \u516c\u53f8\u6703\u662f\u4e0d\u932f\u7684\u9078\u64c7\uff1b\u4f46\u82e5\u5e0c\u671b\u9748\u6d3b\u3001\u5feb\u901f\u61c9\u8b8a\u5e02\u5834\uff0c\u6216\u662f\u9810\u7b97\u6709\u9650\uff0c\u5247\u53ef\u4ee5\u8003\u616e\u5176\u4ed6\u5728\u5730\u5ee3\u544a\u516c\u53f8\u6216\u6578\u4f4d\u884c\u92b7\u5718\u968a\u3002<\/p>\n\n\n\n
<\/span>3. \u53f0\u7063 4A \u5ee3\u544a\u516c\u53f8\u6709\u54ea\u4e9b\uff1f<\/strong><\/span><\/h2>\n\n\n\n
\u53f0\u7063\u7684 4A \u5ee3\u544a\u516c\u53f8\u5305\u542b\u8a31\u591a\u570b\u969b\u77e5\u540d\u7684\u5ee3\u544a\u96c6\u5718\u65d7\u4e0b\u54c1\u724c\uff0c\u4ee5\u53ca\u4e00\u4e9b\u672c\u571f\u9802\u5c16\u5ee3\u544a\u516c\u53f8\u3002\u4ee5\u4e0b\u662f\u5e7e\u5bb6\u4e3b\u8981\u7684\u53f0\u7063 4A \u5ee3\u544a\u516c\u53f8\uff1a<\/p>\n\n\n\n
\n
\u5967\u7f8e\u5ee3\u544a\uff08Ogilvy Taiwan, Ogilvy & Mather\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n
$\"\u53f0\u7063$
\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/www.ogilvy.com\/tw\/<\/a><\/figcaption><\/figure>\n\n\n\n
\u5967\u7f8e\u5ee3\u544a\u5c6c\u65bc WPP \u96c6\u5718<\/strong>\uff0c\u662f\u5168\u7403\u6700\u5177\u5f71\u97ff\u529b\u7684\u5ee3\u544a\u8207\u884c\u92b7\u50b3\u64ad\u516c\u53f8\u4e4b\u4e00\u3002\u5176\u6838\u5fc3\u7406\u5ff5\u300cBorderless Creativity\uff08\u7121\u754c\u5275\u610f\uff09<\/strong>\u300d\u9ad4\u73fe\u5728\u8de8\u5a92\u9ad4\u3001\u8de8\u7522\u696d\u3001\u8de8\u6587\u5316\u7684\u54c1\u724c\u6e9d\u901a\u4e0a\u3002\u53f0\u7063\u5967\u7f8e\u64c5\u9577\u54c1\u724c\u7b56\u7565\u3001\u516c\u95dc\u884c\u92b7\u3001\u6578\u4f4d\u884c\u92b7\u8207\u5167\u5bb9\u5275\u4f5c\uff0c\u4e26\u9577\u671f\u670d\u52d9\u8a31\u591a\u570b\u969b\u5927\u54c1\u724c\uff0c\u5982\u79d1\u6280\u3001\u91d1\u878d\u3001\u5feb\u6d88\u7b49\u9818\u57df\u3002\u5967\u7f8e\u53f0\u7063\u4e0d\u50c5\u5728\u5ee3\u544a\u5275\u610f\u4e0a\u5c62\u7372\u570b\u969b\u5927\u734e\uff0c\u4ea6\u5728\u6578\u4f4d\u6574\u5408\u884c\u92b7\u65b9\u9762\u5177\u6709\u9818\u5148\u5730\u4f4d\uff0c\u80fd\u5920\u63d0\u4f9b\u5b8c\u6574\u7684\u54c1\u724c\u6210\u9577\u7b56\u7565\u3002<\/p>\n\n\n\n
\n
\u96fb\u901a\u53f0\u7063\uff08Dentsu Taiwan\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n $\"\u53f0\u7063$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/www.dentsu.com\/tw\/zh<\/a><\/figcaption><\/figure>\n\n\n\n
\u96fb\u901a\u662f\u4f86\u81ea\u65e5\u672c\u7684\u5ee3\u544a\u9f8d\u982d\uff0c\u96b8\u5c6c\u65bc Dentsu Group<\/strong>\uff0c\u5728\u5168\u7403\u5ee3\u544a\u5e02\u5834\u64c1\u6709\u6975\u5927\u5f71\u97ff\u529b\uff0c\u5c24\u5176\u64c5\u9577\u5a92\u9ad4\u7b56\u7565\u3001\u6578\u64da\u884c\u92b7\u8207\u6578\u4f4d\u79d1\u6280\u61c9\u7528\u3002\u96fb\u901a\u53f0\u7063\u6df1\u8015\u672c\u5730\u5e02\u5834\uff0c\u900f\u904e\u7368\u7279\u7684\u6d88\u8cbb\u8005\u6d1e\u5bdf\u8207\u5a92\u9ad4\u6295\u653e\u7b56\u7565\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u9ad8\u6548\u7684\u6574\u5408\u884c\u92b7\u65b9\u6848\u3002\u5176\u512a\u52e2\u5728\u65bc\u7d50\u5408 AI\u3001\u5927\u6578\u64da\u8207\u7cbe\u6e96\u5a92\u9ad4\u8cfc\u8cb7\uff0c\u8b93\u54c1\u724c\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u6b64\u5916\uff0c\u96fb\u901a\u5728\u9ad4\u80b2\u884c\u92b7\u3001\u5a1b\u6a02\u7522\u696d\u3001\u6578\u4f4d\u5ee3\u544a\u7b49\u9818\u57df\u4ea6\u6709\u6975\u5f37\u7684\u8cc7\u6e90\u8207\u5c08\u696d\u80fd\u529b\u3002<\/p>\n\n\n\n
\n
\u674e\u5967\u8c9d\u7d0d\uff08Leo Burnett Taiwan\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n $\"\u53f0\u7063$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/sites.google.com\/view\/lioncampus-publicisgroupetw\/<\/a><\/figcaption><\/figure>\n\n\n\n
\u674e\u5967\u8c9d\u7d0d\u5ee3\u544a\u516c\u53f8\u662f\u4e00\u5bb6\u7f8e\u570b\u5ee3\u544a\u516c\u53f8\uff0c\u65bc 1935\u5e74 \u7531\u674e\u5967\u00b7\u8c9d\u7d0d\u5275\u7acb\uff0c\u73fe\u5728\u662f\u5168\u7403\u6700\u5927\u7684\u8de8\u570b\u5ee3\u544a\u516c\u53f8\u4e4b\u4e00\u3002 \u674e\u5967\u8c9d\u7d0d\u4ee5\u300c\u54c1\u724c\u4eba\u6027\u5316\u300d\uff08HumanKind\uff09\u7406\u5ff5\u805e\u540d\uff0c\u5f37\u8abf\u5ee3\u544a\u61c9\u8a72\u89f8\u52d5\u4eba\u5fc3\u3001\u5f15\u767c\u5171\u9cf4\u3002\u5728\u53f0\u7063\uff0c\u674e\u5967\u8c9d\u7d0d\u4ee5\u5176\u5f37\u5927\u7684\u5275\u610f\u80fd\u529b\u8207\u54c1\u724c\u7b56\u7565\u898b\u9577\uff0c\u670d\u52d9\u591a\u5bb6\u570b\u969b\u53ca\u672c\u5730\u77e5\u540d\u54c1\u724c\uff0c\u5ee3\u544a\u98a8\u683c\u5f80\u5f80\u878d\u5408\u60c5\u611f\u8207\u6545\u4e8b\u6558\u8ff0\uff0c\u6253\u9020\u51fa\u5177\u5f71\u97ff\u529b\u7684\u884c\u92b7\u4f5c\u54c1\u3002\u5176\u7d93\u5178\u4f5c\u54c1\u6db5\u84cb\u98df\u54c1\u3001\u6c7d\u8eca\u3001\u6d88\u8cbb\u96fb\u5b50\u7b49\u9818\u57df\uff0c\u6df1\u53d7\u5e02\u5834\u597d\u8a55\u3002<\/p>\n\n\n\n
\n
\u9ea5\u80af\u5ee3\u544a\uff08McCann Taiwan, McCann Erickson\uff09<\/strong><\/li>\n<\/ul>\n\n\n\n $\"\u53f0\u7063$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/www.mccann.com\/<\/a><\/figcaption><\/figure>\n\n\n\n
\u9ea5\u80af\u5ee3\u544a\u96b8\u5c6c\u65bc Interpublic Group (IPG)<\/strong>\uff0c\u662f\u5168\u7403\u6700\u5177\u6b77\u53f2\u7684\u5ee3\u544a\u516c\u53f8\u4e4b\u4e00\uff0c\u64c1\u6709\u300cTruth Well Told\uff08\u50b3\u905e\u771f\u5be6\u7684\u529b\u91cf\uff09<\/strong>\u300d\u7684\u54c1\u724c\u4fe1\u5ff5\uff0c\u5f37\u8abf\u54c1\u724c\u61c9\u8a72\u57fa\u65bc\u771f\u5be6\u7684\u5e02\u5834\u6d1e\u5bdf\u8207\u6d88\u8cbb\u8005\u60c5\u611f\u9023\u7d50\u3002\u5728\u53f0\u7063\uff0c\u9ea5\u80af\u4ee5\u7b56\u7565\u56b4\u8b39\u3001\u5275\u610f\u7d30\u81a9\u8457\u7a31\uff0c\u64c5\u9577\u54c1\u724c\u5b9a\u4f4d\u8207\u884c\u92b7\u6574\u5408\uff0c\u7279\u5225\u5728\u6c7d\u8eca\u3001\u98df\u54c1\u3001\u98f2\u6599\u3001\u79d1\u6280\u7b49\u7522\u696d\u6709\u6df1\u539a\u7d93\u9a57\u3002\u5176\u5ee3\u544a\u4f5c\u54c1\u5f80\u5f80\u517c\u5177\u7406\u6027\u8207\u611f\u6027\uff0c\u80fd\u5920\u6709\u6548\u63d0\u5347\u54c1\u724c\u50f9\u503c\u4e26\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\u3002<\/p>\n\n\n\n
<\/span>\u4e09\u3001\u5ee3\u544a\u516c\u53f8\u505a\u4ec0\u9ebc\uff1f<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. \u696d\u52d9\u90e8\u9580 (Account Management)<\/strong><\/span><\/h3>\n\n\n\n
\u696d\u52d9\u90e8\u9580\u7684\u6838\u5fc3\u8077\u8cac\u662f\u8207\u5ba2\u6236\u5efa\u7acb\u4e26\u7dad\u6301\u9577\u671f\u5408\u4f5c\u95dc\u4fc2\uff0c\u78ba\u4fdd\u5ba2\u6236\u7684\u9700\u6c42\u80fd\u5920\u88ab\u5167\u90e8\u5718\u968a\u6e96\u78ba\u7406\u89e3\u548c\u57f7\u884c\u3002\u9019\u500b\u90e8\u9580\u8ca0\u8cac\u6e9d\u901a\u3001\u5c08\u6848\u7ba1\u7406\u548c\u5ba2\u6236\u670d\u52d9\uff0c\u78ba\u4fdd\u6240\u6709\u5ee3\u544a\u6d3b\u52d5\u9806\u5229\u9032\u884c\uff0c\u4e26\u89e3\u6c7a\u904e\u7a0b\u4e2d\u53ef\u80fd\u51fa\u73fe\u7684\u554f\u984c\u3002\u4ed6\u5011\u4e0d\u50c5\u662f\u5ba2\u6236\u8207\u516c\u53f8\u5167\u90e8\u5718\u968a\u7684\u6a4b\u6a11\uff0c\u9084\u9700\u8981\u78ba\u4fdd\u5ee3\u544a\u7b56\u7565\u7b26\u5408\u5e02\u5834\u8da8\u52e2\uff0c\u4e26\u9054\u6210\u5ba2\u6236\u7684\u9810\u671f\u76ee\u6a19\u3002<\/p>\n\n\n\n
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\u696d\u52d9\u7e3d\u76e3 AD \u5de5\u4f5c\u5167\u5bb9 (Account Director)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u696d\u52d9\u7e3d\u76e3\u8ca0\u8cac\u7ba1\u7406\u6240\u6709\u5ba2\u6236\u7684\u6574\u9ad4\u9700\u6c42\uff0c\u78ba\u4fdd\u5c08\u6848\u80fd\u5920\u9806\u5229\u9032\u884c\uff0c\u4e26\u5354\u8abf\u5167\u90e8\u5404\u90e8\u9580\u8cc7\u6e90\uff0c\u78ba\u4fdd\u5ee3\u544a\u6d3b\u52d5\u6309\u6642\u57f7\u884c\u3002\u4ed6\u5011\u4e5f\u6703\u63d0\u4f9b\u7b56\u7565\u6027\u5efa\u8b70\uff0c\u5e6b\u52a9\u5ba2\u6236\u63d0\u5347\u54c1\u724c\u7af6\u722d\u529b\uff0c\u4e26\u7dad\u8b77\u9577\u671f\u5408\u4f5c\u95dc\u4fc2\u3002<\/p>\n\n\n\n
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\u5ee3\u544a\u696d\u52d9 AE \u5de5\u4f5c\u5167\u5bb9 (Account Executive)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u5ee3\u544a\u696d\u52d9\u7684\u65e5\u5e38\u5de5\u4f5c\u5305\u542b\u8207\u5ba2\u6236\u806f\u7e6b\u3001\u78ba\u8a8d\u9700\u6c42\u3001\u5354\u52a9\u5c08\u6848\u898f\u5283\u8207\u57f7\u884c\uff0c\u4e26\u78ba\u4fdd\u5ee3\u544a\u6d3b\u52d5\u7b26\u5408\u5ba2\u6236\u7684\u54c1\u724c\u8abf\u6027\u548c\u5e02\u5834\u76ee\u6a19\u3002\u4ed6\u5011\u9700\u8981\u5feb\u901f\u56de\u61c9\u5ba2\u6236\u554f\u984c\uff0c\u4e26\u8207\u5167\u90e8\u5718\u968a\u5bc6\u5207\u5408\u4f5c\uff0c\u78ba\u4fdd\u6bcf\u500b\u5c08\u6848\u7684\u54c1\u8cea\u8207\u9032\u5ea6\u3002<\/p>\n\n\n\n
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\u5ee3\u544a\u6295\u624b AM \u5de5\u4f5c\u5167\u5bb9 (Account Manager)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u5ee3\u544a\u6295\u624b\u4e3b\u8981\u8ca0\u8cac\u5ee3\u544a\u6295\u653e\u7684\u6280\u8853\u8207\u7ba1\u7406\u5de5\u4f5c\uff0c\u5305\u62ec\u8a2d\u5b9a\u5ee3\u544a\u3001\u7ba1\u7406\u5ee3\u544a\u5e33\u6236\u3001\u8abf\u6574\u9810\u7b97\u3001\u5206\u6790\u6578\u64da\u7b49\u3002\u4ed6\u5011\u9700\u8981\u78ba\u4fdd\u5ee3\u544a\u7d20\u6750\u7b26\u5408\u5404\u5927\u5ee3\u544a\u5e73\u53f0\uff08\u5982 Facebook\u3001Google\uff09\u7684\u898f\u7bc4\uff0c\u4e26\u6839\u64da\u6210\u6548\u6578\u64da\u6301\u7e8c\u512a\u5316\u5ee3\u544a\uff0c\u4ee5\u63d0\u5347\u8f49\u63db\u7387\u8207\u6295\u8cc7\u5831\u916c\u7387\uff08ROAS\uff09\u3002<\/p>\n\n\n\n
<\/span>2. \u7b56\u7565\u90e8\u9580 (Strategy Department)<\/strong><\/span><\/h3>\n\n\n\n
\u7b56\u7565\u90e8\u9580\u7684\u4e3b\u8981\u8077\u8cac\u662f\u70ba\u54c1\u724c\u5236\u5b9a\u6574\u9ad4\u884c\u92b7\u7b56\u7565\uff0c\u4e26\u78ba\u4fdd\u6bcf\u500b\u5ee3\u544a\u6d3b\u52d5\u8207\u54c1\u724c\u7684\u9577\u671f\u76ee\u6a19\u4e00\u81f4\u3002\u4ed6\u5011\u900f\u904e\u5e02\u5834\u5206\u6790\u3001\u6d88\u8cbb\u8005\u7814\u7a76\u548c\u7af6\u722d\u5c0d\u624b\u5206\u6790\u4f86\u78ba\u5b9a\u54c1\u724c\u5b9a\u4f4d\uff0c\u4e26\u63d0\u4f9b\u65b9\u5411\u7d66\u5275\u610f\u90e8\u9580\u548c\u5a92\u9ad4\u90e8\u9580\u3002\u7b56\u7565\u90e8\u9580\u7684\u76ee\u6a19\u662f\u6839\u64da\u5e02\u5834\u8da8\u52e2\u548c\u6578\u64da\u5206\u6790\uff0c\u5236\u5b9a\u80fd\u5920\u63d0\u5347\u54c1\u724c\u7af6\u722d\u529b\u7684\u884c\u92b7\u8a08\u5283\u3002<\/p>\n\n\n\n
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\u7b56\u7565\u7e3d\u76e3 (Strategy Director)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u7b56\u7565\u7e3d\u76e3\u8ca0\u8cac\u5236\u5b9a\u6574\u9ad4\u884c\u92b7\u7b56\u7565\uff0c\u78ba\u4fdd\u6240\u6709\u6d3b\u52d5\u7b26\u5408\u54c1\u724c\u5b9a\u4f4d\u548c\u76ee\u6a19\u3002\u4ed6\u5011\u6703\u6839\u64da\u5e02\u5834\u7814\u7a76\u6307\u5c0e\u5176\u4ed6\u90e8\u9580\u57f7\u884c\u7b56\u7565\uff0c\u78ba\u4fdd\u5ee3\u544a\u6d3b\u52d5\u9054\u5230\u9810\u671f\u6548\u679c\u3002<\/p>\n\n\n\n
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\u5e02\u5834\u7814\u7a76\u5206\u6790\u5e2b (Market Research Analyst)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u5e02\u5834\u7814\u7a76\u5206\u6790\u5e2b\u8ca0\u8cac\u6536\u96c6\u548c\u5206\u6790\u5927\u91cf\u7684\u5e02\u5834\u6578\u64da\uff0c\u900f\u904e\u4e86\u89e3\u6d88\u8cbb\u8005\u884c\u70ba\u3001\u7af6\u722d\u52d5\u614b\u548c\u5e02\u5834\u8da8\u52e2\uff0c\u4e26\u4e14\u70ba\u884c\u92b7\u7b56\u7565\u63d0\u4f9b\u6578\u64da\u652f\u6301\u3002<\/p>\n\n\n\n
<\/span>3. \u5275\u610f\u90e8\u9580 (Creative Department)<\/strong><\/span><\/h3>\n\n\n\n
\u5275\u610f\u90e8\u9580\u7684\u4e3b\u8981\u8077\u8cac\u662f\u70ba\u5ee3\u544a\u6d3b\u52d5\u5275\u9020\u5438\u5f15\u53d7\u773e\u7684\u5167\u5bb9\uff0c\u5305\u62ec\u8996\u89ba\u8a2d\u8a08\u3001\u5f71\u7247\u88fd\u4f5c\u548c\u6587\u6848\u64b0\u5beb\u3002\u4ed6\u5011\u7684\u76ee\u6a19\u662f\u901a\u904e\u5275\u610f\u5167\u5bb9\u6709\u6548\u5730\u50b3\u9054\u54c1\u724c\u4fe1\u606f\uff0c\u4e26\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u7684\u6ce8\u610f\u3002\u5275\u610f\u90e8\u9580\u9700\u8981\u6839\u64da\u5e02\u5834\u9700\u6c42\u548c\u54c1\u724c\u5b9a\u4f4d\uff0c\u5275\u4f5c\u51fa\u5177\u5275\u65b0\u6027\u548c\u611f\u67d3\u529b\u7684\u5ee3\u544a\u7d20\u6750\uff0c\u5e6b\u52a9\u54c1\u724c\u5efa\u7acb\u9bae\u660e\u7684\u5f62\u8c61\u3002<\/p>\n\n\n\n
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\u5275\u610f\u7e3d\u76e3 (Creative Director, CD)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u5275\u610f\u7e3d\u76e3\u8ca0\u8cac\u9818\u5c0e\u5275\u610f\u5718\u968a\uff0c\u5236\u5b9a\u5ee3\u544a\u7684\u5275\u610f\u65b9\u5411\uff0c\u4e26\u78ba\u4fdd\u6240\u6709\u8a2d\u8a08\u548c\u5167\u5bb9\u7b26\u5408\u54c1\u724c\u5f62\u8c61\u53ca\u5e02\u5834\u9700\u6c42\u3002\u4ed6\u5011\u9700\u8981\u7406\u89e3\u54c1\u724c\u7684\u6838\u5fc3\u50f9\u503c\uff0c\u4e26\u5c07\u5176\u8f49\u5316\u70ba\u5177\u5438\u5f15\u529b\u7684\u5ee3\u544a\u8868\u73fe\u3002<\/p>\n\n\n\n
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\u7f8e\u8853\u8a2d\u8a08 (Art Director, AD) \/ \u5e73\u9762\u8a2d\u8a08\u5e2b (Graphic Designer, GD)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u7f8e\u8853\u8a2d\u8a08\u5e2b\u8ca0\u8cac\u5275\u4f5c\u5ee3\u544a\u7684\u8996\u89ba\u5143\u7d20\uff0c\u78ba\u4fdd\u54c1\u724c\u5f62\u8c61\u5728\u6240\u6709\u5e73\u53f0\u4e0a\u7684\u4e00\u81f4\u6027\u3002\u4ed6\u5011\u8a2d\u8a08\u793e\u4ea4\u5a92\u9ad4\u8cbc\u6587\u3001\u6a6b\u5e45\u5ee3\u544a\u548c\u5305\u88dd\u8a2d\u8a08\uff0c\u63d0\u5347\u5ee3\u544a\u7684\u8996\u89ba\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n
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\u6587\u6848 (Copywriter, CW)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u6587\u6848\u64b0\u5beb\u5e2b\u8ca0\u8cac\u64b0\u5beb\u5ee3\u544a\u6a19\u8a9e\u3001\u793e\u4ea4\u5a92\u9ad4\u6587\u6848\u548c\u5f71\u7247\u8173\u672c\u7b49\u5167\u5bb9\uff0c\u78ba\u4fdd\u6bcf\u6bb5\u6587\u5b57\u90fd\u80fd\u6709\u6548\u50b3\u905e\u54c1\u724c\u8a0a\u606f\u4e26\u5f15\u8d77\u53d7\u773e\u7684\u5171\u9cf4\u3002<\/p>\n\n\n\n
<\/span>4. \u5a92\u9ad4\u90e8\u9580 (Media Department)<\/strong><\/span><\/h3>\n\n\n\n
\u5a92\u9ad4\u90e8\u9580\u7684\u6838\u5fc3\u8077\u8cac\u662f\u9078\u64c7\u4e26\u898f\u5283\u6700\u9069\u5408\u7684\u5a92\u9ad4\u6e20\u9053\u4f86\u6295\u653e\u5ee3\u544a\u3002\u6839\u64da\u5ba2\u6236\u7684\u76ee\u6a19\u5e02\u5834\u548c\u9810\u7b97\uff0c\u5a92\u9ad4\u90e8\u9580\u6703\u6c7a\u5b9a\u5728\u4f55\u7a2e\u5e73\u53f0\u4e0a\u6295\u653e\u5ee3\u544a\uff0c\u5305\u62ec\u50b3\u7d71\u5a92\u9ad4\uff08\u5982\u96fb\u8996\u3001\u5831\u7d19\uff09\u548c\u6578\u4f4d\u5a92\u9ad4\uff08\u5982\u793e\u4ea4\u5a92\u9ad4\u3001\u641c\u5c0b\u5f15\u64ce\u7b49\uff09\u3002\u4ed6\u5011\u8ca0\u8cac\u8207\u5a92\u9ad4\u4f9b\u61c9\u5546\u5354\u5546\u50f9\u683c\u3001\u5b89\u6392\u6295\u653e\u6642\u9593\uff0c\u4e26\u78ba\u4fdd\u6bcf\u6b21\u6295\u653e\u90fd\u80fd\u6700\u5927\u5316\u5176\u6548\u679c\u3002<\/p>\n\n\n\n
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\u5a92\u9ad4\u7e3d\u76e3 (Media Director)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u5a92\u9ad4\u7e3d\u76e3\u8ca0\u8cac\u5236\u5b9a\u6574\u9ad4\u5a92\u9ad4\u7b56\u7565\uff0c\u4e26\u5354\u8abf\u5404\u5a92\u9ad4\u5e73\u53f0\u7684\u9078\u64c7\u3002\u4ed6\u5011\u7684\u76ee\u6a19\u662f\u78ba\u4fdd\u5a92\u9ad4\u6295\u653e\u8a08\u5283\u7b26\u5408\u54c1\u724c\u9700\u6c42\uff0c\u4e26\u80fd\u9054\u5230\u9810\u671f\u7684\u6548\u679c\u3002<\/p>\n\n\n\n
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\u5a92\u9ad4\u7b56\u5283 (Media Planner)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u5a92\u9ad4\u7b56\u5283\u8ca0\u8cac\u6839\u64da\u5ba2\u6236\u9700\u6c42\u548c\u76ee\u6a19\u5e02\u5834\u9078\u64c7\u5408\u9069\u7684\u5a92\u9ad4\u6e20\u9053\uff0c\u4e26\u5236\u5b9a\u5177\u9ad4\u7684\u5a92\u9ad4\u6295\u653e\u8a08\u5283\uff0c\u78ba\u4fdd\u5ee3\u544a\u80fd\u5920\u7cbe\u78ba\u5730\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n\n\n\n
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\u5a92\u9ad4\u63a1\u8cfc (Media Buyer)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u5a92\u9ad4\u8cb7\u5bb6\u8207\u5a92\u9ad4\u5e73\u53f0\u5354\u5546\uff0c\u8ca0\u8cac\u8cfc\u8cb7\u5ee3\u544a\u7a7a\u9593\u6216\u6642\u6bb5\u3002\u4ed6\u5011\u78ba\u4fdd\u5a92\u9ad4\u6295\u653e\u8a08\u5283\u5f97\u5230\u5be6\u65bd\uff0c\u4e26\u4e0d\u65b7\u8abf\u6574\u4ee5\u9054\u5230\u6700\u4f73\u7684\u6295\u653e\u6548\u679c\u3002<\/p>\n\n\n\n
<\/span>5. \u6578\u4f4d\u884c\u92b7\u90e8\u9580 (Digital Marketing Department)<\/strong><\/span><\/h3>\n\n\n\n
\u6578\u4f4d\u884c\u92b7\u90e8\u9580\u7684\u4e3b\u8981\u5de5\u4f5c\u662f\u900f\u904e\u6578\u64da\u5206\u6790\u5de5\u5177\uff08\u4f8b\u5982 Google Analytics\u3001Google Search Console \u7b49\uff09\uff0c\u4f86\u5206\u6790\u5ee3\u544a\u8868\u73fe\u3001\u7528\u6236\u884c\u70ba\u548c\u7db2\u7ad9\u6d41\u91cf\u7b49\u6578\u64da\u3002\u9032\u800c\u5229\u7528\u9019\u4e9b\u6578\u64da\uff0c\u6301\u7e8c\u5730\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u5ee3\u544a\u6548\u679c\u3001\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\uff0c\u4e26\u78ba\u4fdd\u5ee3\u544a\u6295\u653e\u80fd\u5920\u7cbe\u78ba\u9054\u5230\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n\n\n\n
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\u6578\u4f4d\u884c\u92b7\u7d93\u7406 (Digital Marketing Manager)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u6578\u4f4d\u884c\u92b7\u7d93\u7406\u8ca0\u8cac\u7ba1\u7406\u548c\u512a\u5316\u6240\u6709\u6578\u4f4d\u884c\u92b7\u6d3b\u52d5\uff0c\u5305\u62ec\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\uff08SEM\uff09\u3001\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u7b49\u3002\u4ed6\u5011\u78ba\u4fdd\u54c1\u724c\u5728\u6578\u4f4d\u5e73\u53f0\u4e0a\u6301\u7e8c\u5438\u5f15\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u63d0\u5347\u54c1\u724c\u7684\u6574\u9ad4\u6578\u4f4d\u66dd\u5149\u5ea6\u3002<\/p>\n\n\n\n
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\u793e\u7fa4\u5a92\u9ad4\u7d93\u7406 (Social Media Manager)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u793e\u7fa4\u5a92\u9ad4\u7d93\u7406\u8ca0\u8cac\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u7684\u65e5\u5e38\u904b\u71df\u8207\u7ba1\u7406\u3002\u4ed6\u5011\u8ca0\u8cac\u63d0\u5347\u54c1\u724c\u7684\u793e\u7fa4\u4e92\u52d5\uff0c\u4e26\u7b56\u5283\u5167\u5bb9\u4f86\u589e\u5f37\u54c1\u724c\u5728\u5404\u5927\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n
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SEO\uff0fSEM \u5c08\u54e1 (SEO\uff0fSEM Specialist)<\/strong><\/li>\n<\/ul>\n\n\n\n
SEO\uff0fSEM \u5c08\u54e1\u8ca0\u8cac\u512a\u5316\u7db2\u7ad9\u7684\u641c\u5c0b\u5f15\u64ce\u6392\u540d\uff0c\u4e26\u7ba1\u7406\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a\u6295\u653e\uff08\u5982 Google Ads\uff09\u3002\u4ed6\u5011\u901a\u904e\u63d0\u5347\u7db2\u7ad9\u7684\u81ea\u7136\u641c\u5c0b\u6d41\u91cf\u548c\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u6548\u76ca\uff0c\u5e6b\u52a9\u54c1\u724c\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\u5360\u64da\u6709\u5229\u4f4d\u7f6e\u3002<\/p>\n\n\n\n
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\u6578\u64da\u5206\u6790\u5e2b (Data Analyst)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u6578\u64da\u5206\u6790\u5e2b\u8ca0\u8cac\u4f7f\u7528\u5404\u7a2e\u6578\u4f4d\u5206\u6790\u5de5\u5177\u76e3\u63a7\u4e26\u5206\u6790\u884c\u92b7\u6d3b\u52d5\u7684\u6548\u679c\uff0c\u4e26\u6839\u64da\u5206\u6790\u7d50\u679c\u63d0\u4f9b\u512a\u5316\u5efa\u8b70\u3002\u4ed6\u5011\u7684\u5de5\u4f5c\u662f\u78ba\u4fdd\u6578\u4f4d\u884c\u92b7\u7b56\u7565\u548c\u6295\u653e\u6d3b\u52d5\u9054\u5230\u9810\u671f\u7684\u7d50\u679c\u3002<\/p>\n\n\n\n
<\/span>6. \u884c\u653f\u8207\u652f\u63f4\u90e8\u9580 (Administrative & Support Services)<\/strong><\/span><\/h3>\n\n\n\n
\u884c\u653f\u8207\u652f\u63f4\u90e8\u9580\u8ca0\u8cac\u5ee3\u544a\u4ee3\u7406\u5546\u7684\u65e5\u5e38\u904b\u4f5c\u7ba1\u7406\uff0c\u63d0\u4f9b\u5167\u90e8\u884c\u653f\u652f\u6301\u3002\u4ed6\u5011\u5354\u52a9\u5b89\u6392\u6703\u8b70\u3001\u8655\u7406\u6587\u4ef6\u3001\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\u3001\u7dad\u8b77\u8fa6\u516c\u5ba4\u904b\u4f5c\u7b49\uff0c\u78ba\u4fdd\u516c\u53f8\u5167\u90e8\u7684\u6d41\u7a0b\u548c\u5c08\u6848\u57f7\u884c\u9806\u5229\u3002\u9019\u500b\u90e8\u9580\u96d6\u7136\u4e0d\u50cf\u5176\u4ed6\u90e8\u9580\u90a3\u6a23\u76f4\u63a5\u53c3\u8207\u5275\u610f\u6216\u884c\u92b7\u6d3b\u52d5\uff0c\u4f46\u537b\u662f\u4fdd\u6301\u516c\u53f8\u9ad8\u6548\u904b\u884c\u7684\u91cd\u8981\u652f\u63f4\u529b\u91cf\u3002<\/p>\n\n\n\n
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\u884c\u653f\u52a9\u7406 (Administrative Assistant)<\/strong><\/li>\n<\/ul>\n\n\n\n
\u884c\u653f\u52a9\u7406\u8ca0\u8cac\u5354\u52a9\u8655\u7406\u516c\u53f8\u65e5\u5e38\u884c\u653f\u5de5\u4f5c\uff0c\u5305\u62ec\u5b89\u6392\u6703\u8b70\u3001\u6574\u7406\u6587\u4ef6\u548c\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\u7b49\u3002\u4ed6\u5011\u662f\u652f\u63f4\u5718\u968a\u904b\u4f5c\u7684\u95dc\u9375\u89d2\u8272\uff0c\u78ba\u4fdd\u5167\u90e8\u6d41\u7a0b\u9806\u66a2\uff0c\u4e26\u5354\u52a9\u5404\u90e8\u9580\u6709\u6548\u57f7\u884c\u65e5\u5e38\u4efb\u52d9\u3002<\/p>\n\n\n\n
<\/span>\u56db\u3001\u600e\u9ebc\u9078\u64c7\u9069\u5408\u7684\u5ee3\u544a\u516c\u53f8\uff1f<\/strong><\/span><\/h2>\n\n\n\n
$\"\u600e\u9ebc\u9078\u64c7\u9069\u5408\u7684\u5ee3\u544a\u516c\u53f8\uff1f\"$ <\/figure>\n\n\n\n
<\/span>1. \u4e86\u89e3\u4f60\u7684\u9700\u6c42<\/strong><\/span><\/h3>\n\n\n\n
\u9996\u5148\uff0c\u78ba\u5b9a\u60a8\u7684\u54c1\u724c\u9700\u6c42\u662f\u4ec0\u9ebc\u3002\u662f\u9700\u8981\u5275\u610f\u7684\u5ee3\u544a\u8a2d\u8a08\u3001\u6578\u4f4d\u884c\u92b7\u7684\u63a8\u5ee3\u9084\u662f\u5a92\u9ad4\u8cfc\u8cb7\u7684\u7b56\u7565\uff1f\u4e0d\u540c\u7684\u5ee3\u544a\u516c\u53f8\u6709\u4e0d\u540c\u7684\u5c08\u9577\u9818\u57df\u3002\u6bd4\u5982\uff1a<\/p>\n\n\n\n
\n
\u5982\u679c\u4f60\u9700\u8981\u5c08\u6ce8\u65bc \u54c1\u724c\u5efa\u8a2d\u548c\u5275\u610f<\/strong>\uff0c\u53ef\u4ee5\u9078\u64c7\u5275\u610f\u578b\u7684\u5ee3\u544a\u516c\u53f8\u3002<\/li>\n\n\n\n
\u5982\u679c\u9700\u8981\u5c08\u6ce8\u65bc \u6578\u4f4d\u5ee3\u544a\u548c\u793e\u7fa4\u884c\u92b7<\/strong>\uff0c\u5247\u9078\u64c7\u5c08\u6ce8\u65bc\u6578\u4f4d\u9818\u57df\u7684\u5ee3\u544a\u516c\u53f8\u3002<\/li>\n\n\n\n
\u82e5\u662f\u9700\u8981 \u50b3\u64ad\u7b56\u7565\u548c\u5a92\u9ad4\u8cfc\u8cb7<\/strong>\uff0c\u5247\u61c9\u9078\u64c7\u5f37\u65bc\u5a92\u9ad4\u898f\u5283\u548c\u8cc7\u6e90\u7ba1\u7406\u7684\u5a92\u9ad4\u4ee3\u7406\u5546\u3002<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u8a55\u4f30\u5ee3\u544a\u516c\u53f8\u904e\u5f80\u7684\u6848\u4f8b\u548c\u7d93\u9a57<\/strong><\/span><\/h3>\n\n\n\n
\u4e86\u89e3\u5ee3\u544a\u516c\u53f8\u904e\u5f80\u7684\u6210\u529f\u6848\u4f8b\uff0c\u4ee5\u53ca\u662f\u5426\u6709\u8655\u7406\u904e\u985e\u4f3c\u884c\u696d\u6216\u54c1\u724c\u7684\u7d93\u9a57\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u4ed6\u5011\u7684\u4f5c\u54c1\u96c6\u3001\u6848\u4f8b\u5206\u4eab\uff0c\u751a\u81f3\u76f4\u63a5\u8a62\u554f\u4ed6\u5011\u904e\u5f80\u7684\u696d\u7e3e\u548c\u5408\u4f5c\u904e\u7684\u5ba2\u6236\u3002\u9019\u6a23\u80fd\u5e6b\u52a9\u60a8\u4e86\u89e3\u4ed6\u5011\u662f\u5426\u64c5\u9577\u8655\u7406\u60a8\u7684\u54c1\u724c\u9700\u6c42\u3002<\/p>\n\n\n\n
<\/span>3. \u4e86\u89e3\u516c\u53f8\u7684\u5c08\u696d\u9818\u57df\u548c\u898f\u6a21<\/strong><\/span><\/h3>\n\n\n\n
\u4e0d\u540c\u5ee3\u544a\u516c\u53f8\u6709\u4e0d\u540c\u7684\u5c08\u696d\u9818\u57df\u3002\u6709\u7684\u516c\u53f8\u5c08\u6ce8\u65bc \u5927\u578b\u54c1\u724c\u7684\u5168\u7403\u71df\u92b7\u7b56\u7565<\/strong>\uff0c\u800c\u6709\u4e9b\u5247\u5c08\u9580\u505a \u5c0f\u578b\u6216\u4e2d\u578b\u4f01\u696d\u7684\u5b9a\u5236\u670d\u52d9<\/strong>\u3002\u4f9d\u7167\u60a8\u7684\u54c1\u724c\u898f\u6a21\u3001\u884c\u92b7\u9700\u6c42\u548c\u9810\u7b97\u9078\u64c7\u5408\u9069\u7684\u516c\u53f8\u3002\u5982\u679c\u662f\u521d\u5275\u516c\u53f8\uff0c\u53ef\u80fd\u9700\u8981\u66f4\u5177\u5275\u65b0\u548c\u9748\u6d3b\u6027\u7684\u5ee3\u544a\u516c\u53f8\uff1b\u82e5\u662f\u5927\u54c1\u724c\uff0c\u5247\u53ef\u80fd\u9700\u8981\u4e00\u500b\u5177\u6709\u5168\u7403\u8cc7\u6e90\u548c\u7d93\u9a57\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n
<\/span>4. \u6e9d\u901a\u8207\u5408\u4f5c\u7684\u65b9\u5f0f<\/strong><\/span><\/h3>\n\n\n\n
\u9078\u64c7\u4e00\u5bb6\u8207\u60a8\u6e9d\u901a\u9806\u66a2\u7684\u5ee3\u544a\u516c\u53f8\u975e\u5e38\u91cd\u8981\u3002\u60a8\u9700\u8981\u8207\u4ed6\u5011\u5efa\u7acb\u826f\u597d\u7684\u5408\u4f5c\u95dc\u4fc2\uff0c\u56e0\u6b64\u5728\u521d\u671f\u7684\u6e9d\u901a\u904e\u7a0b\u4e2d\uff0c\u61c9\u8a72\u89c0\u5bdf\u4ed6\u5011\u7684\u56de\u61c9\u901f\u5ea6\u3001\u614b\u5ea6\u4ee5\u53ca\u662f\u5426\u7406\u89e3\u60a8\u7684\u9700\u6c42\u3002\u5c0b\u627e\u80fd\u5920\u4e3b\u52d5\u63d0\u4f9b\u5efa\u8b70\u4e26\u8046\u807d\u60a8\u9700\u6c42\u7684\u516c\u53f8\u6703\u66f4\u6709\u53ef\u80fd\u9054\u6210\u5171\u540c\u7684\u76ee\u6a19\u3002<\/p>\n\n\n\n
<\/span>5. \u9810\u7b97\u7bc4\u570d<\/strong><\/span><\/h3>\n\n\n\n
\u4e0d\u540c\u7684\u5ee3\u544a\u516c\u53f8\u6709\u4e0d\u540c\u7684\u6536\u8cbb\u6a19\u6e96\uff0c\u4e14\u9810\u7b97\u6703\u5f71\u97ff\u5230\u670d\u52d9\u7684\u898f\u6a21\u8207\u8cea\u91cf\u3002\u9078\u64c7\u5408\u9069\u7684\u5ee3\u544a\u516c\u53f8\u6642\uff0c\u9664\u4e86\u8981\u8a55\u4f30\u5176\u5c08\u696d\u80fd\u529b\uff0c\u4e5f\u8981\u78ba\u4fdd\u4ed6\u5011\u7684\u670d\u52d9\u80fd\u5728\u60a8\u7684\u9810\u7b97\u7bc4\u570d\u5167\u5be6\u73fe\u3002\u63d0\u524d\u660e\u78ba\u9810\u7b97\u7bc4\u570d\uff0c\u4e26\u8207\u516c\u53f8\u9032\u884c\u900f\u660e\u7684\u8a0e\u8ad6\uff0c\u907f\u514d\u5f8c\u7e8c\u8d85\u51fa\u9810\u7b97\u7684\u60c5\u6cc1\u3002<\/p>\n\n\n\n
<\/span>6. \u5718\u968a\u7684\u5c08\u696d\u80fd\u529b<\/strong><\/span><\/h3>\n\n\n\n
\u4e86\u89e3\u8a72\u5ee3\u544a\u516c\u53f8\u80cc\u5f8c\u7684\u5718\u968a\uff0c\u5305\u62ec\u7b56\u7565\u898f\u5283\u5e2b\u3001\u5275\u610f\u8a2d\u8a08\u5e2b\u3001\u6578\u4f4d\u884c\u92b7\u5c08\u5bb6\u7b49\u5404\u90e8\u9580\u7684\u5c08\u696d\u80fd\u529b\u3002\u4ed6\u5011\u7684\u7d93\u9a57\u548c\u5c08\u696d\u77e5\u8b58\u5c07\u76f4\u63a5\u5f71\u97ff\u5230\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\u3002\u60a8\u53ef\u4ee5\u5728\u6d3d\u8ac7\u904e\u7a0b\u4e2d\u8a62\u554f\u5718\u968a\u7684\u7d50\u69cb\u548c\u4ed6\u5011\u7684\u5c08\u696d\u80cc\u666f\u3002<\/p>\n\n\n\n
<\/span>7. \u516c\u53f8\u6587\u5316\u548c\u50f9\u503c\u89c0<\/strong><\/span><\/h3>\n\n\n\n
\u516c\u53f8\u6587\u5316\u548c\u50f9\u503c\u89c0\u7684\u5951\u5408\u5ea6\u6703\u5f71\u97ff\u5230\u65e5\u5f8c\u7684\u5408\u4f5c\u6548\u679c\u3002\u4e86\u89e3\u9019\u5bb6\u5ee3\u544a\u516c\u53f8\u7684\u4f01\u696d\u6587\u5316\uff0c\u770b\u770b\u662f\u5426\u8207\u60a8\u54c1\u724c\u7684\u50f9\u503c\u89c0\u76f8\u7b26\uff0c\u9019\u5c07\u6709\u52a9\u65bc\u4fc3\u9032\u9577\u671f\u7a69\u5b9a\u7684\u5408\u4f5c\u95dc\u4fc2\u3002<\/p>\n\n\n\n
<\/span>8. \u6578\u64da\u5206\u6790\u8207\u5831\u544a<\/strong><\/span><\/h3>\n\n\n\n
\u73fe\u5728\u7684\u884c\u92b7\u8d8a\u4f86\u8d8a\u4f9d\u8cf4\u6578\u64da\u5206\u6790\uff0c\u9078\u64c7\u4e00\u500b\u80fd\u5920\u63d0\u4f9b\u6578\u64da\u9a45\u52d5\u7684\u5ee3\u544a\u516c\u53f8\u5341\u5206\u91cd\u8981\u3002\u4e86\u89e3\u4ed6\u5011\u5982\u4f55\u4f7f\u7528\u6578\u64da\u4f86\u76e3\u63a7\u3001\u5206\u6790\u548c\u512a\u5316\u5ee3\u544a\u6548\u679c\u3002\u9019\u6a23\u53ef\u4ee5\u78ba\u4fdd\u5ee3\u544a\u6d3b\u52d5\u80fd\u5920\u4e0d\u65b7\u8abf\u6574\u4e26\u9054\u5230\u6700\u597d\u7684\u7d50\u679c\u3002<\/p>\n\n\n\n
<\/span>\u4e94\u3001\u53f0\u7063\u5ee3\u544a\u516c\u53f8\u6392\u540d<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. \u53f0\u7063\u4e94\u5927\u5ee3\u544a\u516c\u53f8\u6392\u540d<\/strong><\/span><\/h3>\n\n\n\n
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\u5967\u7f8e\u96c6\u5718\uff08Ogilvy Group\uff09<\/strong><\/li>\n<\/ol>\n\n\n\n
\u5967\u7f8e\u5ee3\u544a\u662f\u5168\u7403\u9818\u5148\u7684\u5ee3\u544a\u516c\u53f8\u4e4b\u4e00\uff0c\u64c1\u6709\u8c50\u5bcc\u7684\u570b\u969b\u54c1\u724c\u7d93\u9a57\u548c\u5275\u610f\u80fd\u529b\u3002\u5176\u53f0\u7063\u5206\u516c\u53f8\u70ba\u8a31\u591a\u77e5\u540d\u54c1\u724c\u63d0\u4f9b\u7d9c\u5408\u884c\u92b7\u670d\u52d9\uff0c\u5305\u62ec\u54c1\u724c\u7b56\u7565\u3001\u6578\u4f4d\u884c\u92b7\u3001\u5275\u610f\u5ee3\u544a\u7b49\u3002<\/p>\n\n\n\n
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\u96fb\u901a\u96c6\u5718\uff08Dentsu Group\uff09<\/strong><\/li>\n<\/ol>\n\n\n\n
\u96fb\u901a\u662f\u5168\u7403\u6700\u5927\u7684\u7d9c\u5408\u884c\u92b7\u4ee3\u7406\u5546\u4e4b\u4e00\uff0c\u5c08\u6ce8\u65bc\u6578\u4f4d\u884c\u92b7\u3001\u5a92\u9ad4\u7b56\u5283\u548c\u5275\u610f\u88fd\u4f5c\u3002\u5728\u53f0\u7063\uff0c\u96fb\u901a\u70ba\u8a31\u591a\u9818\u5148\u7684\u672c\u5730\u548c\u570b\u969b\u54c1\u724c\u63d0\u4f9b\u670d\u52d9\uff0c\u4e26\u5f37\u8abf\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n
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\u674e\u5967\u8c9d\u7d0d\uff08Leo Burnett\uff09<\/strong><\/li>\n<\/ol>\n\n\n\n
\u674e\u5967\u8c9d\u7d0d\u662f\u570b\u969b\u77e5\u540d\u7684\u5ee3\u544a\u54c1\u724c\uff0c\u5177\u6709\u5275\u610f\u9818\u5c0e\u529b\uff0c\u5728\u5168\u7403\u6709\u8d85\u904e80\u5e74\u6b77\u53f2\u3002\u8a72\u516c\u53f8\u5c08\u6ce8\u65bc\u900f\u904e\u611f\u6027\u7684\u54c1\u724c\u5275\u610f\u4f86\u5efa\u7acb\u548c\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u4e26\u5728\u53f0\u7063\u6709\u8c50\u5bcc\u7684\u672c\u5730\u5e02\u5834\u7d93\u9a57\u3002<\/p>\n\n\n\n
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\u535a\u5831\u5802\uff08Hakuhodo\uff09<\/strong><\/li>\n<\/ol>\n\n\n\n
\u535a\u5831\u5802\u662f\u65e5\u672c\u6700\u5927\u7684\u5ee3\u544a\u516c\u53f8\u4e4b\u4e00\uff0c\u5df2\u5728\u53f0\u7063\u5e02\u5834\u624e\u6839\u591a\u5e74\u3002\u4ee5\u5275\u65b0\u548c\u7cbe\u7d30\u7684\u5e02\u5834\u7b56\u7565\u805e\u540d\uff0c\u535a\u5831\u5802\u6ce8\u91cd\u54c1\u724c\u6545\u4e8b\u7684\u8b1b\u8ff0\uff0c\u4e26\u5f37\u8abf\u6587\u5316\u5dee\u7570\u7684\u6574\u5408\uff0c\u4f86\u5e6b\u52a9\u54c1\u724c\u5728\u53f0\u7063\u53ca\u4e9e\u592a\u5730\u5340\u64f4\u5c55\u3002<\/p>\n\n\n\n
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\u9ea5\u80af\u5ee3\u544a\uff08McCann\uff09<\/strong><\/li>\n<\/ol>\n\n\n\n
\u9ea5\u80af\u5ee3\u544a\u662f\u5168\u7403\u6700\u5177\u5f71\u97ff\u529b\u7684\u5ee3\u544a\u548c\u884c\u92b7\u6a5f\u69cb\u4e4b\u4e00\uff0c\u5c08\u6ce8\u65bc\u54c1\u724c\u7684\u6574\u9ad4\u71df\u92b7\u7b56\u7565\u548c\u5275\u610f\u5be6\u73fe\u3002\u9ea5\u80af\u5728\u53f0\u7063\u7684\u5206\u516c\u53f8\u4e5f\u70ba\u672c\u5730\u4f01\u696d\u63d0\u4f9b\u5f37\u5927\u7684\u884c\u92b7\u652f\u6301\uff0c\u5c24\u5176\u64c5\u9577\u8de8\u5e73\u53f0\u7684\u884c\u92b7\u6574\u5408\u3002<\/p>\n\n\n\n
<\/span>2. \u53f0\u7063\u524d\u5341\u5927\u5ee3\u544a\u516c\u53f8\u6392\u540d<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5967\u7f8e\u5ee3\u544a\uff08Ogilvy Taiwan\uff09<\/strong><\/li>\n\n\n\n
\u96fb\u901a\uff08Dentsu Taiwan\uff09<\/strong><\/li>\n\n\n\n
\u674e\u5967\u8c9d\u7d0d\uff08Leo Burnett Taiwan\uff09<\/strong><\/li>\n\n\n\n
\u535a\u5831\u5802\uff08Hakuhodo Taiwan\uff09<\/strong><\/li>\n\n\n\n
\u9ea5\u80af\u5ee3\u544a\uff08McCann Worldgroup Taiwan\uff09<\/strong><\/li>\n\n\n\n
Publicis Taiwan<\/strong><\/li>\n\n\n\n
TBWA\\Taiwan<\/strong><\/li>\n\n\n\n
BBDO Taiwan<\/strong><\/li>\n\n\n\n
JWT Taiwan<\/strong><\/li>\n\n\n\n
Grey Taiwan<\/strong><\/li>\n<\/ol>\n\n\n\n
<\/span>3. \u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d<\/strong><\/span><\/h3>\n\n\n\n
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\u53f0\u5317\u6578\u4f4d<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-\u53f0\u5317\u6578\u4f4d\"$
\u5716\u7247\u4f86\u6e90\uff1ahttps:\/\/www.taipeiads.com\/index.php<\/a><\/figcaption><\/figure>\n\n\n\n
\u53f0\u5317\u6578\u4f4d\u5c08\u6ce8\u65bc\u6578\u4f4d\u884c\u92b7\u7b56\u7565\u3001\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)\u3001\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u7b49\u9818\u57df\uff0c\u81f4\u529b\u65bc\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u6578\u4f4d\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\u3002\u4ed6\u5011\u5584\u65bc\u904b\u7528\u6578\u64da\u5206\u6790\u4f86\u512a\u5316\u5ee3\u544a\u6548\u679c\uff0c\u4e26\u4e14\u5e6b\u52a9\u54c1\u724c\u5728\u6578\u4f4d\u5e73\u53f0\u4e0a\u63d0\u9ad8\u66dd\u5149\u7387\u548c\u4e92\u52d5\u7387\u3002<\/p>\n\n\n\n
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\u751f\u6d0b\u7db2\u8def<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-\u751f\u6d0b\u7db2\u8def\"$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/www.saya.com.tw\/index.php<\/a><\/figcaption><\/figure>\n\n\n\n
\u751f\u6d0b\u7db2\u8def\u4ee5\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\u70ba\u6838\u5fc3\uff0c\u5c08\u7cbe\u65bc\u5e6b\u52a9\u4f01\u696d\u63d0\u5347\u7db2\u7ad9\u7684 SEO \u6392\u540d\u3002\u4ed6\u5011\u7684\u670d\u52d9\u7bc4\u570d\u5ee3\u6cdb\uff0c\u5305\u542b\u7db2\u7ad9\u67b6\u8a2d\u3001\u7db2\u8def\u884c\u92b7\u7b56\u7565\u898f\u5283\u7b49\uff0c\u4e14\u5f37\u8abf\u4ee5\u5275\u65b0\u548c\u5be6\u6548\u7684\u65b9\u5f0f\u5354\u52a9\u54c1\u724c\u64f4\u5c55\u5176\u7dda\u4e0a\u696d\u52d9\u3002<\/p>\n\n\n\n
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Welly SEO<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-Welly$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/welly.tw\/<\/a><\/figcaption><\/figure>\n\n\n\n
Welly SEO \u5c08\u6ce8\u65bc\u5e6b\u52a9\u4f01\u696d\u900f\u904e\u7cbe\u78ba\u7684SEO\u7b56\u7565\u63d0\u9ad8\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u7684\u81ea\u7136\u6392\u540d\uff0c\u4e26\u512a\u5316\u7db2\u7ad9\u6d41\u91cf\u3002\u4ed6\u5011\u7684\u670d\u52d9\u7bc4\u570d\u6db5\u84cb\u7db2\u8def\u884c\u92b7\u3001\u95dc\u9375\u5b57\u7b56\u7565\u898f\u5283\u53ca\u7db2\u7ad9\u5206\u6790\uff0c\u5e6b\u52a9\u54c1\u724c\u5728\u6578\u4f4d\u9818\u57df\u7372\u5f97\u66f4\u9ad8\u7684\u53ef\u898b\u5ea6\u3002<\/p>\n\n\n\n
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adHub \u7d93\u7def\u5ee3\u544a\u79d1\u6280<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-adHub\"$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/www.ad-hub.net\/<\/a><\/figcaption><\/figure>\n\n\n\n
adHub \u81f4\u529b\u65bc\u904b\u7528\u5148\u9032\u7684\u5ee3\u544a\u6280\u8853\uff0c\u5e6b\u52a9\u54c1\u724c\u5728\u6578\u4f4d\u4e16\u754c\u4e2d\u7cbe\u6e96\u6295\u653e\u5ee3\u544a\u3002\u5c08\u9577\u65bc\u5927\u6578\u64da\u5206\u6790\u548c\u884c\u70ba\u884c\u92b7\uff0cadHub\u901a\u904e\u5c0d\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u6df1\u5ea6\u7406\u89e3\u4f86\u5236\u5b9a\u7cbe\u6e96\u7684\u5ee3\u544a\u7b56\u7565\uff0c\u63d0\u5347\u54c1\u724c\u5728\u76ee\u6a19\u5e02\u5834\u4e2d\u7684\u6548\u679c\u3002<\/p>\n\n\n\n
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Hihit \u9ede\u5be6\u6574\u5408\u884c\u92b7<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-Hihit\u9ede\u5be6\u6574\u5408\u884c\u92b7\"$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/www.hihitmedia.com.tw\/<\/a><\/figcaption><\/figure>\n\n\n\n
Hihit \u662f\u4e00\u5bb6\u6574\u5408\u884c\u92b7\u516c\u53f8\uff0c\u5c08\u6ce8\u65bc\u6578\u4f4d\u884c\u92b7\u3001\u54c1\u724c\u7b56\u7565\u53ca\u793e\u7fa4\u7ba1\u7406\u3002\u4ed6\u5011\u7684\u5c08\u696d\u5305\u62ec\u7db2\u7ad9\u898f\u5283\u3001\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u3001SEO\u548c\u5167\u5bb9\u884c\u92b7\u7b49\uff0c\u4e26\u4e14\u5f37\u8abf\u8de8\u5e73\u53f0\u7684\u884c\u92b7\u6574\u5408\uff0c\u5e6b\u52a9\u54c1\u724c\u5f9e\u591a\u65b9\u4f4d\u9032\u884c\u6578\u4f4d\u8f49\u578b\u3002<\/p>\n\n\n\n
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\u96c5\u5178\u5a1c\u6578\u4f4d\u6574\u5408\u884c\u92b7<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-\u96c5\u5178\u5a1c\u6578\u4f4d\u6574\u5408\u884c\u92b7\"$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/athenaads.com\/<\/a><\/figcaption><\/figure>\n\n\n\n
\u96c5\u5178\u5a1c\u5c08\u6ce8\u65bc\u6578\u4f4d\u884c\u92b7\u548c\u5167\u5bb9\u884c\u92b7\uff0c\u70ba\u54c1\u724c\u63d0\u4f9b\u5168\u9762\u7684\u884c\u92b7\u7b56\u7565\u3002\u4ed6\u5011\u7684\u670d\u52d9\u6db5\u84cb\u7db2\u7ad9\u8a2d\u8a08\u3001\u641c\u5c0b\u5f15\u64ce\u884c\u92b7(SEM)\u3001\u6578\u4f4d\u5ee3\u544a\u6295\u653e\u7b49\uff0c\u4e26\u4e14\u64c5\u9577\u5275\u5efa\u4e92\u52d5\u5f0f\u7684\u884c\u92b7\u5167\u5bb9\uff0c\u63d0\u5347\u6d88\u8cbb\u8005\u7684\u53c3\u8207\u5ea6\u3002<\/p>\n\n\n\n
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\u5409\u7acb\u65b9 GREFUN<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-\u5409\u7acb\u65b9$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/www.grefun.com.tw\/<\/a><\/figcaption><\/figure>\n\n\n\n
\u5409\u7acb\u65b9GREFUN\u4ee5\u6578\u4f4d\u884c\u92b7\u3001SEO\u3001\u793e\u7fa4\u7ba1\u7406\u53ca\u5167\u5bb9\u884c\u92b7\u70ba\u4e3b\u8981\u696d\u52d9\uff0c\u4e26\u5f37\u8abf\u5e6b\u52a9\u54c1\u724c\u767c\u5c55\u7dda\u4e0a\u793e\u7fa4\u3002\u4ed6\u5011\u900f\u904e\u793e\u7fa4\u4e92\u52d5\u548c\u54c1\u724c\u5167\u5bb9\u7684\u6709\u6a5f\u6574\u5408\uff0c\u52a9\u529b\u4f01\u696d\u5728\u6578\u4f4d\u74b0\u5883\u4e2d\u7372\u5f97\u66f4\u597d\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u66dd\u5149\u3002<\/p>\n\n\n\n
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\u91cc\u5fb7\u7db2\u9801\u8a2d\u8a08\u516c\u53f8<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-\u91cc\u5fb7\u7db2\u9801\u8a2d\u8a08\u516c\u53f8\"$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/leaderweb.com.tw\/<\/a><\/figcaption><\/figure>\n\n\n\n
\u91cc\u5fb7\u5c08\u6ce8\u65bc\u7db2\u7ad9\u8a2d\u8a08\u548c\u7db2\u8def\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u7684\u7db2\u7ad9\u898f\u5283\u8207\u5efa\u7f6e\u670d\u52d9\u3002\u4ed6\u5011\u70ba\u5ba2\u6236\u8a2d\u8a08\u5177\u6709\u5438\u5f15\u529b\u4e14\u529f\u80fd\u9f4a\u5168\u7684\u7db2\u7ad9\uff0c\u4e26\u4e14\u878d\u5408SEO\u53ca\u6578\u4f4d\u884c\u92b7\u7b56\u7565\uff0c\u63d0\u5347\u7db2\u7ad9\u7684\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u53ca\u6d41\u91cf\u3002<\/p>\n\n\n\n
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MTMG SEO<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-MTMG$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/mtmgseo.com\/<\/a><\/figcaption><\/figure>\n\n\n\n
MTMG SEO\u63d0\u4f9b\u5c08\u696d\u7684SEO\u670d\u52d9\uff0c\u5c08\u6ce8\u65bc\u63d0\u9ad8\u4f01\u696d\u7db2\u7ad9\u7684\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u3002\u4ed6\u5011\u901a\u904e\u7cbe\u78ba\u7684\u95dc\u9375\u5b57\u5206\u6790\u3001\u5167\u5bb9\u512a\u5316\u548c\u7db2\u7ad9\u7d50\u69cb\u8abf\u6574\uff0c\u5354\u52a9\u4f01\u696d\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u6578\u4f4d\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n\n\n\n
\n
\u5c11\u5e74\u61c2\u884c\u92b7\u516c\u53f8<\/strong><\/li>\n<\/ol>\n\n\n\n
$\"\u53f0\u7063\u5341\u5927\u884c\u92b7\u516c\u53f8\u6392\u540d-\u5c11\u5e74\u61c2\u884c\u92b7\u516c\u53f8\"$
\u5716\u7247\u4f86\u6e90\uff1a https:\/\/snddm.com\/<\/a><\/figcaption><\/figure>\n\n\n\n
\u300c\u5c11\u5e74\u61c2\u884c\u92b7\u300d<\/strong>\u5c08\u6ce8\u65bc\u898f\u5283\u6578\u4f4d\u6574\u5408\u884c\u92b7\u7b56\u7565\uff0c\u81f4\u529b\u65bc\u70ba\u54c1\u724c\u6253\u9020\u5168\u9762\u7684\u884c\u92b7\u65b9\u6848\uff0c\u5145\u5206\u767c\u63ee\u5404\u5927\u884c\u92b7\u6e20\u9053\u7684\u6f5b\u529b\uff0c\u7cbe\u78ba\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\u3002\u516c\u53f8\u7d50\u5408\u5ee3\u544a\u6295\u653e\u3001\u793e\u7fa4\u5a92\u9ad4\u904b\u71df\u3001\u53e3\u7891\u884c\u92b7\u3001\u7db2\u7d05\u5408\u4f5c\u7b49\u591a\u5143\u884c\u92b7\u65b9\u5f0f\uff0c\u5e6b\u52a9\u54c1\u724c\u9032\u884c\u5168\u65b9\u4f4d\u7684\u63a8\u5ee3\uff0c\u4e26\u78ba\u4fdd\u6bcf\u4e00\u9805\u7b56\u7565\u7684\u57f7\u884c\u90fd\u80fd\u6709\u6548\u63d0\u5347\u54c1\u724c\u66dd\u5149\u548c\u696d\u7e3e\u8868\u73fe\u3002<\/p>\n\n\n\n
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<\/span>\u7e3d\u7d50<\/strong><\/span><\/h2>\n\n\n\n
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