V2EX yield management

Yield Management

释义 Definition

收益管理:一种通过预测需求并动态调整价格、库存/席位配额与销售渠道,在“合适的时间把合适的产品以合适的价格卖给合适的顾客”,以最大化收入的定价与库存管理方法。常见于航空、酒店、租车、演出门票等行业。

发音 Pronunciation (IPA)

/jild mndmnt/

例句 Examples

Airlines use yield management to adjust ticket prices every day.
航空公司使用收益管理来每天调整机票价格。

With yield management, the hotel raised prices during the festival but offered discounts on quiet weekdays to keep occupancy high.
通过收益管理,这家酒店在节日期间提高房价,但在淡日提供折扣以保持较高入住率。

词源 Etymology

yield 原意为“产出、收益”,在商业语境中常指“收入/回报”;management 意为“管理”。该术语在20世纪后期随着航空业放开管制与计算机化订座系统的发展而普及,后来扩展到酒店与其他“容量有限、时效性强”的服务行业。也常被称作 revenue management(收入管理)

相关词 Related Words

文学与著作 Literary Works

  • The Theory and Practice of Revenue Management(Kalyan T. Talluri & Garrett J. van Ryzin)
  • Revenue Management for the Hospitality Industry(David K. Hayes & Allisha A. Miller)
  • The Strategy and Tactics of Pricing(Thomas T. Nagle 等)
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